Essaouira

Essaouira is a laid-back coastal town that offers a calmer alternative to more hectic Moroccan cities like Marrakech. Visitors often appreciate the relaxing pace, friendly locals, and pleasant (albeit windy) weather. The medina is smaller and less overwhelming compared to other major cities, making it suitable for easy exploration and downtime. The town is also popular among French expats, and many local businesses cater to French speakers, which can make things slightly difficult for non-French speakers at times. Prices are generally affordable, and while alcohol and beach bars are available, the town isn't geared towards nightlife or adventure seekers unless you're into water sports.

While it's a comfortable place to rest and unwind, several reviewers mention that the town is small with limited activities, and most attractions can be seen in a day or two. The beach is nice but the consistent wind may be off-putting for some. Shopping and food options exist, including a Carrefour, though food quality there may vary. Overall, Essaouira is best suited for travelers seeking a quiet and budget-friendly retreat rather than high-energy activities.